Brokers Have Duty to Recommend only Suitable Investments

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Among the numerous rules and regulations governing the securities industry, two stand out as guiding principals by which all business is to be conducted. One is to deal fairly, and the second is, "know your customer." The former is somewhat amorphous, a general precept that governs all actions; the latter is designed specifically to crystallize the proper relationship between the broker and the client. It has come to mean, through years of testing and refinement, that the broker has a duty and obligation to make recommendations that are suitable for a customer based upon the customer's investment objectives, investment experience, risk tolerance and any other factors pertinent in determining a suitable recommendation. If you've lost money because a broker invested your funds in investments that don't fit your needs and risk tolerance, you may have a claim. To find out, contact an attorney experienced in evaluating complex securities issues.